Summary:
Discover the evolving landscape of business schools in Romania in 2025. This article explores key trends like internationalization, curriculum innovation, and digital transformation, and examines the challenges and opportunities these institutions face on their path toward global competitiveness.
Business schools in Romania are becoming increasingly important in the nation’s rapidly evolving socioeconomic context. With Romania aiming for 60% of its 30–34-year-olds to possess high-level qualifications by 2025—far above the EU’s 40% benchmark—the emphasis on advanced education is unmistakable.
These schools play a key role in developing future leaders ready to thrive in both Romania’s economy and the global market landscape.
Similar to developments seen in other nations like Albania, Romanian institutions aim to boost educational quality while aligning curricula with labor market requirements. This strategic positioning enables business schools to contribute toward national economic targets, European integration, and global competitiveness.
Romanian business schools are actively forming international partnerships and launching globally oriented programs featuring joint degrees and certifications. These strategic moves aim to attract international talent, increase student mobility, and enhance institutional prestige.
Given the outflow of Romanian students to other European countries, there is a growing imperative for domestic institutions to boost their international relevance and attractiveness.
Countries like Poland and Hungary serve as models where cross-border collaborations significantly elevated educational standards and student diversity—trends Romanian schools aim to replicate.
The Romanian business curriculum is undergoing dynamic transformations, incorporating emerging specializations such as AI for business, digital transformation, sustainable management, and leadership in uncertain environments.
Executive education programs now blend core business teachings with modern topics in IT and technology management. These innovations are backed by international accreditations and real-world case studies led by industry experts, reinforcing relevance in a digital-first economy.
Curriculum developments in countries like Australia illustrate the global trend toward embedding technology and sustainability into management education, a benchmark Romanian schools are actively aligning with.
Romanian business schools are embracing hybrid and fully online formats by collaborating with global tech giants and leading international institutions. These digitally-enhanced programs cater to modern student needs for flexibility while preparing graduates for tech-centric business environments.
Curriculum delivery has begun to integrate platforms and resources from leaders such as Google and internationally recognized universities.
This mirrors trends in the U.S.A, where online MBA and specialized digital programs have become mainstream, empowering students with skills aligned with fast-moving sectors.
There is a notable increase in sustainability-driven initiatives and corporate partnerships. Business schools across Romania are teaming up with local and international companies to deliver mentorship, hands-on projects, and internship opportunities.
These industry connections aim to offer career-aligned learning, although work-integrated learning models still face cultural and regulatory limitations.
Drawing inspiration from sustainability-focused curricula in countries like Sweden, Romanian institutions are embedding responsible leadership and green innovation into academic frameworks.
The new generation of Romanian students places significant value on employability, practical learning, and global exposure. Programs are increasingly assessed not just by academic content but by their ability to deliver real-world experience and job market advantages. Services like career support, corporate networking sessions, and experiential learning modules are becoming baseline necessities for academic programs within Romanian business schools.
These shifts parallel those in rapidly developing education systems such as in South Korea, where student satisfaction is tightly linked to post-graduation employability metrics.
Despite positive trends, Romanian business schools face several deep-seated challenges that need to be addressed for sustained growth.
Public investment in higher education, including business studies, remains well below the EU average. This constrains universities’ abilities to modernize infrastructure, fund research, and attract high-caliber faculty or international students. Financial limitations reduce competitiveness, particularly against better-funded Western European institutions.
Many top Romanian students continue seeking education opportunities abroad, making local student retention a challenge. Building institutional reputation through research output and international rankings is essential but requires more support and visibility.
Efforts to rival well-established institutions—even in smaller nations like Lithuania—reveal how targeting niche strengths and international visibility can create competitive advantages.
The administrative structure of Romanian higher education is often described as outdated, with limited responsiveness to fast-changing labor market demands. Barriers to implementing efficient work-integrated learning persist due to inflexible educational regulations and societal biases against working during study periods.
Even with widespread internet access, Romania continues to score low on digital competence and innovation indices. Business schools are challenged with bridging these gaps and better preparing students for an economy increasingly reliant on digital fluency, data literacy, and technological adaptability.
Despite the challenges, Romanian business schools enjoy a range of transformative opportunities that can drive long-term success and societal contributions.
Flexible learning formats—such as part-time, online, or short-term certification programs—are increasingly appealing to working professionals and international applicants. Collaborations with global providers enhance program credibility and accessibility, fostering a more diversified and engaged student body.
Countries like Malaysia have leveraged these formats to position their institutions as regional education hubs.
Deepening corporate ties through mentorships, internships, startup accelerators, and applied research partnerships creates pathways for WIL (Work-Integrated Learning). By working with stakeholders to modernize legislative frameworks, Romanian institutions can nurture talent pipelines that serve both employers and graduates efficiently.
Embedding sustainability principles and ethical decision-making into teaching models allows institutions to stay current with global business mandates. This direction not only educates responsible leaders but serves broader corporate social responsibility and ESG (Environmental, Social, and Governance) agendas.
Several French business schools provide successful blueprints for integrating sustainability across MBA and executive education programs.
EU integration provides Romanian schools access to joint research projects, mobility programs, and modernization funding. These resources support infrastructure upgrades, innovation labs, and faculty development—all crucial for competitive positioning.
By refining curriculum offerings to support national growth industries (such as agriculture innovation, fintech, and energy sustainability), while also responding to global digital trends, Romanian business schools can become launchpads for startups and regional innovation ecosystems.
This dual-targeted strategy has proven effective in markets like Vietnam, where institutions link local development priorities with international business training.
|
3 Palmes Of Excellence EXCELLENT Business School |
Rank Position in
Palmes’ League |
Deans’ Recommendation
rate 2024 |
|---|---|---|
|
Bucharest University of Economic Studies - Bucharest Business School |
1 | 211 ‰ |
|
University of Bucharest Faculty of Business and Administration |
2 | 189 ‰ |
|
ASEBUSS - Institute for Business and Public Administration (ASEBUSS) |
3 | 84 ‰ |
|
2 Palmes Of Excellence GOOD Business School |
Rank Position in
Palmes’ League |
Deans’ Recommendation
rate 2024 |
|---|---|---|
| 1 | 116 ‰ | |
|
Alexandru Ioan Cuza University Faculty of Economics and Business Administration |
2 | 95 ‰ |
|
West University Of Timisoara - Faculty Of Economics And Business Administration |
3 | 84 ‰ |